Vetcarepath (vetcarepath.com) publishes Vetcarepath. Here is what happens to information when you visit, stated as plainly as we can manage.

Categories of Data

The data involved falls into two buckets. Passively collected: log and analytics information — IP address, device and browser — about the connection used to reach vetcarepath.com, and the path taken through the site. Actively provided: an email address for the mailing list, comment details, or the contents of a message to us. Given what we write about, this is worth being explicit about: we ask readers not to send us sensitive personal details, and we delete rather than retain anything of that kind that reaches us unprompted.

Children’s Data

We do not knowingly collect personal information from children under 13, or under 16 where local law applies that age. This is an adult-facing site, and any children’s data that reaches us in error is deleted.

Email Preferences

We use confirmed (double) opt-in for the mailing list, so nobody is subscribed by mistake or by someone else. Unsubscribe links and our postal address appear in every email, and we do not sell or rent the list.

Your Control

Subject to your location, you may request access to your data, its correction or deletion, a portable copy, or restriction of its use, and you may opt out of sale or sharing for advertising. These entitlements flow from the UK/EU GDPR and from US state law including the CCPA/CPRA. Global Privacy Control signals are respected automatically. See our State Privacy Notice and Do Not Sell or Share.

Storage on Your Device

Browser storage is dealt with in full by the Cookie Policy, including how to refuse it.

Where advertising is served, third-party vendors including Google may use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings, or opt out of a third-party vendor’s use of cookies for personalised advertising at www.aboutads.info.

Who Else Is Involved

Outside services may sit behind this site: our host, an analytics tool, an email provider used only if you subscribe, and advertising partners where ads run. Their handling of data is governed by their own policies, and for advertising and analytics vendors that means they act as independent controllers, not merely as processors on our behalf.

Retention Periods

We do not keep data indefinitely. Analytics expires per the provider’s policy, newsletter data ends when you unsubscribe, comment data ends when the comment goes. Security measures are proportionate: limited access, encrypted connections, and prompt removal of anything not needed. Absolute security is not something any site can promise.

How We Use It

The information is used to keep the site working, to understand which of our guides, comparisons and reference pages are actually read, to send the newsletter to people who asked for it, and — where advertising is served — to support that advertising.

Ask Us

You can reach us at hello@vetcarepath.com about this policy or to exercise any right described in it.

Last updated — 16 August 2026